This article explains the Buyer Analytics feature in ADAMftd, detailing how it provides insights into buyer performance, helps users identify key buyers, and enables data-driven decision-making for market targeting and trade analysis. Learn how to interpret the proportion chart, manage buyer data, and use search, filters, and export functionality effectively.
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1. Proportion Chart
Displayed Information
- The proportion chart visually represents the contribution of each buyer to the total trade volume.
- Key metrics include the number of Bills of Lading (BoL), weight of goods, and quantity purchased.
Importance
- Helps users quickly identify major buyers of a product.
- Offers a clear visual overview of buyer dominance and share within the market.
2. Buyer Data Table
Displayed Information
- The table provides detailed metrics for each buyer, including:
- Number of BoL: Reflects the number of shipments received by the buyer.
- Weight (KG): Indicates the total weight of goods purchased.
- Quantity: Shows the number of product units acquired.
- Suppliers List: Displays the number of suppliers associated with each buyer.
Importance
- Offers a detailed breakdown of buyer activity and performance.
- Enables users to compare buyers and understand purchasing trends.
3. Search and Filter Options
Options
- Users can search for specific buyers using the search bar.
- Filters by country, trade volume, or buyer name allow users to refine their analysis.
Importance
- Ensures users can quickly locate and analyze specific buyers.
- Simplifies the process of organizing and managing buyer data.
4. Export Functionality
Definition
- Enables users to export buyer data for offline analysis or reporting purposes.
Importance
- Offers flexibility for further analysis or integration into presentations and reports.
- Helps users share actionable insights with stakeholders or teams.